Sales renewal rates – The number of customers you get who come to your company or shop to buy your product if they really liked it and you will get more customers because the customers that have bought something will tell their friends about your company.
No. of queries or complaints about your products or services – It is when you get a lot of customers complaining about your product or services if they are not happy with how it works or if does work. An example is when a company is selling electronic products and a customer buys something then finds its not working then you get customers coming complaining about your products.
No. of complaints about your employees – This shows that your employees are working poorly and customers are unhappy. An example is when maybe one of your employees is being rude to a customer which is going to affect your business, the way its going to affect it is when the customer who was offended is going to tell other people about the how the employees talk to the customers.
No. of damaged or faulty goods returned – This shows there is something wrong with your product, its either damaged faulty or it’s the wrong product the customer wanted. An example is when you find your products don’t really work well or maybe the time they were being brought through they might have been dropped and they are mainly broken inside.
Average order-fulfilment times – This tests your time skills. It shows how slowly or fast you deliver your product. An example is if a customer buys something that needs delivering the customer will test the company to see how fast they deliver the product and if they deliver it as soon as possible then the customer will mainly use your company.
No. of contacts with a customer each month – This may show how good or bad your business is doing, because customers might keep contacting your company for bad things like if there something wrong with your products or contacting for good reasons like wanting to buy more of your products. An example is when your customer calls and complains about what happened when she bought something from your company or she is pleased with what she bought from the company, if the customer contacts you about a problem then your business might be in trouble.
Volume of marketing material sent out and responses generated - This shows how well your marketing is doing and how your customers felt about your advertising methods. An example is if you are a company who sells electric goods and the customers like the way you have laid out your advertisement of your products.
Time taken from order to delivery – This shows how quick you deliver your products to the customers and how well you manage your time and how reliable you are. An example is when a customer buys something they try and see if you will deliver the product in the time you said you will if you do the customer will mainly use your company for what they want to buy if you sell the product.
